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Raw Protein

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raw protein

This concept protein powder uses a raw, organic plant formula, keeping your stomachs happy whilst giving you the energy you need. I based the visual identity on various Crossfit equipment you could find in a gym, representing them as simplified shapes and dotting them across the marketing materials to add a sense of fun and playfulness. The main grid is based on the Crossfit frame, keeping all the elements in one solid structure. The messaging is purposefully clear and to the point, leaving no room for confusion and getting straight to what’s important.


 
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process


 
 
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