Mother Root – Alternate design
When this project first started the client wanted a craft beer-esque aesthetic with American folk tales at the heart of the designs. The first soda label we created is based on Johnny Appleseed who introduced apple trees to large parts of America hundreds of years ago. Apple cider vinegar is one of the key ingredients in a switchel, so the story seemed fitting. After assessing the drinks industry further the client has decided to move towards a more sophisticated, cocktail bar market, so these designs are no longer needed.