Branding redesign for a small brewery in the Wirral. The client wanted us to keep the ‘Real local character’ of the original designs, as well as the illustrations, but revamp them to possess a more modern look and feel. Alongside the team at White Label UK I took inspiration from the Dazzle Ships camouflage of WW1 and created a pattern to roll out over each of the 8 designs. We then briefed an illustrator to create the artwork for the next batch of IPA. More recently we have also been briefed to design a more vibrant, modern looking can.